The Character Company

Johannesburg , Gauteng

The Character Company is a values-based organisation that offers a long-term activity-based mentorship programme for young boys with absent fathers or positive male role models. Other than the weekly and monthly programmes, holiday camps and “one-on-one” intervention we also focus on raising awareness.

The challenge we face in our country is far bigger than the solution that we can offer so changing the mindset of people out there is a huge priority for us. The more awareness we create of the impact of absent fathers on our families and society, the more people will start paying attention and the more attention they pay, the more solutions we will have.

A quote from Albert Einstein that I just love and live by says; “this world is not a dangerous place because of those people who do harm, it is dangerous because of those people that look at it and do nothing”. That is the message that we want to get out there - to everyone - men and woman - each one of us can be a Fatherhood Ambassador and each one of us can in some way, big or small, contribute to raise a generation of better men and we can surely all agree that this is something that we desperately need - more men that are prepared to stand up for what is right, stand up against what is wrong and live by a certain set of values that make our communities a safer place to walk in - especially for woman and children!

In order to do that we need more people - Fatherhood Ambassadors, MENtors, big brother’s, etc. There is simply no one person out there that has nothing to give to raising boys to be better men. With every person the rest of the required resources fall in place - new ideas, financial support opportunities, networking, advocacy - you name it!